U.S.-born Hispanic Millennials use food and beverage to connect to their cultural roots.

Research shows that 60% of U.S.-born Hispanic Millennials use the same brands their foreign-born parents used.

We give a voice to the hearts and minds of Latinos, always striving to interpret consumer insights creatively so we can  inspire brand communications that are relevant and meaningful.
Synergia is a consumer research and marketing strategy firm specializing in the design of integrated business solutions for the Latino consumer market.
We believe that leveraging opportunities within the thriving Hispanic market requires a deep understanding of the subtle differences among its various segments, and the design of strategies that speak to the multiculturalism of Latinos today.
Our methodology delivers a step-by-step approach to thoroughly understanding a brand’s most valuable Latino consumer segment, identifying actionable insights, and defining a clear roadmap for implementing tailored strategies in support of our client’s brand.
We pride ourselves in helping our clients’ brands build deeper, more meaningful connections, and an increasingly profitable relationship with the evolving Latino consumer.