May
20

The Hispanic population’s embrace of mobile technology is increasing community awareness

A Pew Research study found that 87 percent of U.S. Hispanics own a cell phone, compared to 80 percent of non-Hispanics

We give a voice to the hearts and minds of Latinos, always striving to interpret consumer insights creatively so we can inspire brand communications that are relevant and meaningful.
Synergia is a consumer research and marketing strategy firm specializing in the design of integrated business solutions for the Latino consumer market.
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We believe that leveraging opportunities within the thriving Hispanic market requires a deep understanding of the subtle differences among its various segments, and the design of strategies that speak to the multiculturalism of Latinos today.
Our methodology delivers a step-by-step approach to thoroughly understanding a brand’s most valuable Latino consumer segment, identifying actionable insights, and defining a clear roadmap for implementing tailored strategies in support of our client’s brand.
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We pride ourselves in helping our clients’ brands build deeper, more meaningful connections, and an increasingly profitable relationship with the evolving Latino consumer.