Comcast launches a national marketing campaign for its offerings of Hispanic channels and a Spanish-language XfinityTV.com website.
Latinos and blacks more likely to access the Web by cellular phones
January 11, 2011
By Jesse Washington, Associated Press
When the personal computer revolution began decades ago, Latinos and blacks were much less likely to use one of the marvelous new machines. Then, when the Internet began to change life as we know it, these groups had less access to the Web and slower online connections — placing them on the wrong side of the “digital divide.”
Today, as mobile technology puts computers in our pockets, Latinos and blacks are more likely than the general population to access the Web by cellular phones, and they use their phones more often to do more things.
But now some see a new “digital divide” emerging — with Latinos and blacks being challenged by more, not less, access to technology.
Televisa Completes Univision Stake Acquisition
December 20, 2010
By Mansha Daswani
NEW YORK: Mexican media giant Grupo Televisa has completed its investment in Univision, which was first announced in October, as well as expanded and extended its programming licensing agreement with the U.S. Hispanic broadcaster.
As previously announced, Grupo Televisa has invested $1.2 billion in Univision Communications for a 5-percent equity stake and debentures convertible into an additional 30-percent equity stake in the future. Televisa also secured the option to acquire an additional 5-percent equity stake.
The expanded program licensing agreement grants Univision an enhanced portfolio of exclusive U.S. Spanish-language broadcast rights, as well as exclusive U.S. Spanish-language digital rights to Televisa programming.
Myspace Beta Goes Bicultural
October 29, 2010
From HispanicPR Blog
Today Myspace announced a new brand, beta website, and a suite of products that together redefine the company as a social entertainment destination for Gen Y. Myspace is creating a rich, highly-personalized experience for people to discover content and connect with other fans who share similar interests. The entertainment experience will span music, celebrities, movies, television, and games and will be available through multiple platforms, including online, mobile devices and offline events.
With young Hispanics, 16 to 25, making up 18 percent of the U.S. Gen Y population and approximately 20 percent of Myspace users, the redesign will be particularly attractive to the fast-growing bicultural young Hispanic market segment. Hispanic youth are characterized as the country’s fastest-growing market segment; early adopters to social media; trend setters; and technology savvy, and the new Myspace content mix speaks directly to their entertainment interests.
Batanga’s new Lolasabe.com targets Spanish-dominant Hispanic women
October 25, 2010
Batanga is adding an owned and operated site called LolaSabe.com to its online ad network.
Lolasabe.com is in Spanish and offers tips and advice about beauty, cooking recipes, home decoration and motherhood. Most articles have a practical edge (how-to form).
Network Devoted To Hispanic Moms Launched
October 11, 2010
MIAMI, Oct. 11 /PRNewswire-HISPANIC PR WIRE/ — Hispanic moms that live in the United States can now rely on a Spanish network solely dedicated to them and to their preschool-aged children. Discovery Familia has been redesigned to reflect and speak to the needs of Hispanic women and what they value most in their lives: their kids, their home and their time. Beyond a new look and feel that is warm and inviting, the network is also premiering “Nuestros hijos” (“Our Children”), a series of informative on-air segments hosted by Jeannette Torres-Alvarez, early childhood expert, wife and mother and the networks new brand ambassador.
“Discovery Familia is the only Spanish network in the U.S. dedicated to Hispanic moms. It is a place where they can go if they need advice, support or simply to know that they are not alone. Through rich programming offerings that entertain and the advice of experts like Jeannette, the channel is a great resource that supports mothers in the education of their children, care of their home and encourages them to take time out for themselves,” expressed Bilai Joa Silar, Vice President and Channel Director, Discovery Networks U.S. Hispanic Group.
Televisa Infusion Will Stabilize Univision
October 7, 2010
TVB Television Broadcast
CHICAGO: Fitch Ratings expects Grupo Televisa’s $1.2 billion investment into Univision to help stabilize the struggling U.S. Hispanic broadcaster. Univision was taken private four years ago in a $13.7 billion leveraged buyout. The company now has $8.8 billion of secured debt due in 2014.
Hispanic TV Summit: Know Your Market
September 30, 2010
By Mike Farrell
Multichannel News
New York – The key to marketing and providing cable services to the Hispanic community lies in understanding what parts of the market are changing and what are not, said Cox Communications vice president of acquisition and marketing sciences Tony Maldonado.
Speaking at the Multichannel News/Broadcasting & Cable Hispanic Summit here Wednesday, Maldonado said that among the rapidly changing aspects of the market are television viewing habits (about half of Latino households are comfortable with English and Spanish, versus 74% in 1996); rapid adoption of high-speed Internet services (HSI penetration in Hispanic market is 63% compared to 76% for general market); wireless consumption (Hispanics are among the largest percentage of early adopters for wireless and advanced wireless applications) and the bilingual nature of most Hispanic homes.
Maldonado said to address those aspects of the market Cox has adjusted its packaging and marketing. Cox has taken a balanced approach to programming packaging, presenting a mix of Spanish and English language. Maldonado added that while most Hispanic households are multigenerational, it is the second generation that drives Maldonado growth – about of quarter of Cox’s overall high-speed Internet growth in the first half of this year was in Hispanic households.
But operators also have to be mindful of what hasn’t changed in Hispanic community.
Universal Studios turns to folklore to woo Latinos for Halloween
September 29, 2010
By Hugo Martín
Los Angeles Times
This Halloween season, for the first time, Universal Studios Hollywood introduced a character based on the Latin American myth of La Llorona in its annual Halloween Horror Nights in an effort to connect with Southern California’s sizable Latino population.
The legend of La Llorona has gone through many variations over the years. It is a folktale about a woman who drowned her children after she was abandoned by their father. Tormented by what she has done, the woman’s spirit wanders the earth, crying out for her dead children.
She returned from the dead as La Llorona, Spanish for “the Wailer.”
In Blatant Attempt to Attract Latino Viewers, Zuffa Misses the Mark
September 21, 2010
by Brian Mayes
SBNation.com
At first, I didn’t quite believe what I was seeing. The UFC heavyweight belt was being shown with the Mexican flag superimposed upon it. Then the ominous voice came over the speakers, the one we have all heard so many times before. I wasn’t expecting what I heard next.
“Throughout fighting history, there has never been a Mexican heavyweight champion. This fall, Cain Velasquez will try to make history and become the first Mexican heavyweight champion. But to do so, he must defeat the baddest man on the planet – heavyweight superstar, champion Brock Lesnar. ”
Cain Velasquez is shown standing in front of a waving Mexican flag, and of course Brock Lesnar is shown in front of the American flag. They aren’t being subtle about what their intentions are here – this fight is clearly being billed as “The Mexican vs. the American champion”.
Lionsgate and Televisa Unite on Films
September 14, 2010
LOS ANGELES — Lionsgate’s African-American-focused film business, anchored by Tyler Perry titles, has become a gold mine for the studio. Movies with predominantly black casts that tell stories rooted in black culture — surprise! — bring out a sizable black audience.
The studio, in partnership with Televisa, the media conglomerate based in Mexico City, is betting millions of dollars on that notion.
On Tuesday, the companies plan to announce the creation of Pantelion Films, which will release eight to 10 movies annually over the next five years that are aimed at Hispanic moviegoers in the United States.
The films will represent a mix of genres, as varied as romantic comedies and action thrillers. Some will be presented in English and some in Spanish. Pantelion’s first title, “From Prada to Nada,” about two spoiled rich sisters who are forced to move in with their poor aunt in East Los Angeles, is scheduled for release in January.
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