The name Synergia comes from the Greek root “Synergos” which means working together.
At Synergia we believe in the power of collective intelligence. We bring together some of the best talent in consumer research, Latino culture, media, branding and strategy to meet our client’s business and marketing goals.
We bring to bear all the competencies required for the development of engaging marketing and communication strategies. We are ready to work synergistically with marketers across a variety of industries and with communications agencies to develop the best possible approach for their brands.
With extensive expertise in marketing communications and consumer behavior, a passion for creativity, and innate curiosity, Flor leads our work across strategic planning disciplines including consumer insight development and brand strategy design.
Throughout her career, Flor has advised a wide range of prominent companies in their efforts to develop targeted and strategic multicultural and multinational marketing initiatives. Her leading role in hundreds of research efforts has provided her with a deep and nuanced understanding of Latino culture and the ways in which Latinos interact with retail brands and products.
As a Senior Strategic Planner at leading U.S. Hispanic and general market agencies, including Bromley Communications, LatinWorks, and GSD&M Idea City, Flor has been a driving force behind a broad array of high-impact multi-cultural marketing strategies. Some of her clients have included: Wal-Mart, Sam’s Club, Nestlé, Unilever, Procter & Gamble, Gillette, ConAgra, Coors Brewing Company and Möet Hennesy. In addition to her work in the U.S., Flor has managed multi-national marketing efforts in Mexico for a number of renowned U.S. companies including: Herman Miller, Met Life and Penton Media.
Flor holds a Master’s Degree in Advertising from the University of Texas at Austin where she specialized in Brand Planning, and a graduate degree in Psychology from Universidad Iberoamericana in Mexico. She also holds a bachelor’s degree in International Business from Tec de Monterrey, one of the top business schools in Latin America.
Bruno has been helping companies build successful brands for over a decade. As a brand consultant, he has worked with numerous global corporations and has extensive experience managing strategy development and implementation of large multi-national brand-focused initiatives.
During his tenure at FutureBrand, Bruno acted as Engagement Director for Cantv, a Verizon affiliate, and the leading telecommunications provider in Venezuela. He conducted global brand management studies for Telefonica, and directed corporate brand strategy development and brand architecture work for Rogers AT&T and Rogers Communications.
While working for McCann-Erickson in Canada, USA, Venezuela and Mexico, Bruno gained knowledge of other industry verticals: Media and Entertainment, Consumer Goods, Financial Services, Hospitality and Not-for-Profit. He worked with clients such as the Mexican Federal Tourism Board, Constellation Brands, PriceWaterhouseCoopers, Fleet Boston, Pan–American Sports Network and Atento, helping them develop branding and marketing approaches to capture new economic opportunities.
Bruno has also done interesting work for governmental clients, including the development of compelling economic development strategies, regional brand identities, and communication plans to help promote a region’s products, services and capabilities.
Bruno has been a faculty member in the Advertising Department at The University of Texas at Austin, and a member of the University’s development and communications staff. More recently, Bruno has advised the Office of the Executive Vice President and Provost at the University in matters relating to its International Program Development function.
Harvey has extensive expertise piloting strategic and tactical market research—including designing and managing state-of-the-art studies, preparing multi-faceted questionnaires and sampling/fielding plans, performing advanced statistical analysis, as well as reporting research results with creativity, strategic savvy and senior level management in mind.
Harvey Rosen‘s knowledge encompasses both consumer and business-to-business audiences. He has several decades of research experience on both corporate / client and consulting sides of the market research business. He has worked on over $100 million dollars of research in his career.
Harvey started at CBS and held several research positions including being a statistician for CBS News and Columbia House to being Director of Market Research at both CBS Records and CBS International. After more than a decade at CBS he started his own research company. He has also worked as a VP at Simmons Market Research Bureau Custom Studies, an SVP at Ruder-Finn (the once prestigious PR firm) and most recently EVP at Lieberman Research.
Throughout his career Harvey has enjoyed many great research challenges and gotten satisfaction in working in a variety of industries and with brilliant business leaders including: Advertising (JWT), telecommunications (AT&T and MetroPCS), entertainment (CBS), financial services (Citibank), government (NJ Economic Development Authority), industry organizations (SHRM), multi-cultural organizations (Goya), manufacturers of apparel (Fruit of the Loom), not-for-profits (Komen, AHA), packaged goods (Nestle), pharmaceuticals (Glaxo), retail (Barnes & Noble, Sheplers) transportation (MTA & Port Authority of NY & NJ), travel & leisure (Starwood, UA), technology (AOL, Toshiba) and many others.
Harvey’s education includes a bachelor’s degree from City College of New York, majoring in statistics; and an MBA from Baruch College of the City University of New York.